The homeschool niche is unique and has its own quirks. This youtube video shares ten tips for marketing your product or service to homeschool parents.

Homeschoolers are actually not the easiest marketing targets in general. You might think that we are such a specific subset of the population that we basically have a marketing bullseye on our foreheads, but the truth is that people homeschool their children for such a wide variety of reasons that figuring out where we are coming from can be a full-time job in itself. The one thing homeschoolers DO have in common is their belief that by homeschooling, they are providing a customized education for their child.

A more complex understanding of homeschooling is emerging in the mainstream media these days. No longer is homeschooling either all good or all bad. Simultaneously, there is a growing appreciation that most homeschoolers do a fine job raising and teaching their children, but that there are a few parents homeschooling children in order to hide abuse.

The number of homeschoolers has grown seven times faster than the number of students attending public schools over the last couple of decades. What does this mean for public libraries? Homeschooling families have always turned to libraries to supplement their educational needs, so as homeschooling increases nationwide, the number of homeschooling patrons will increase as well. There are several steps your public library can take to become more homeschool-friendly.

If you’re looking for a way to provide a service for homeschoolers in your community, consider becoming a liaison between your library and homeschoolers. Create activities and events for a homeschool audience. Help establish a homeschool resource center within the library. Coordinate with the library to have a Homeschool Day. Help the library find volunteers. Be an intermediary between the homeschool community and the library. And support your library's budget needs.

How to get bloggers interested in your products so that they will write product reviews on their homeschool blogs -- have an outstanding product first of all and give bloggers incentives. Find social media savvy homeschool bloggers on Twitter and G+ using two special hashtags.

How homeschoolers interact with social media. Myths about using social media for marketing to the homeschool audience. Social media preferences for the homeschool market.

It can be difficult for friends to understand the changes and challenges a homeschooling family faces. This mom shares her reasons for homeschooling and why her relationship with them is different now.

With podcasts you have a chance to reach a new component of the homeschool audience that you might not reach via newsletters, blog posts, or social media. This video details three advantages to marketing through podcasts.

The "guilt-by-association" smear tactic is the easiest and most common method used by opposing political campaigns to damage the public's perception of a candidate. Even raising the question of an unsavory association, whether real or perceived, can be devastating, and the candidate often never fully recovers. This "guilt-by-association" smear strategy is now being used on home schooling families.