The Business of Homeschooling
Explore the business side of homeschooling. As the number of homeschoolers continues to grow, the art of marketing to homeschoolers increases in significance. We take a look at the demographics of the homeschool market and homeschooling businesses. Also of interest is the relationship between the homeschooling market and corporate entities.
The Business of Homeschooling:<br>The Homeschool Market
Product Reviews on Homeschool Blogs: How to Get Them
How to get bloggers interested in your products so that they will write product reviews on their homeschool blogs -- have an outstanding product first of all and give bloggers incentives. Find social media savvy homeschool bloggers on Twitter and G+ using two special hashtags.
Reaching the Homeschool Market
A look at what homeschoolers buy and different ways to reach the homeschool market.
Marketing to Homeschoolers with Social Media
How homeschoolers interact with social media. Myths about using social media for marketing to the homeschool audience. Social media preferences for the homeschool market.
The Homeschool Marketer
The Homeschool Marketer is the place to gather all your tips about homeschool marketing and public relations. Whether you are considering marketing to home educators, are a homeschooler attempting to spread the word about your business efforts, or just want to know the news from the busy bees at The Old Schoolhouse Magazine, this is the place to get the "buzz".
Homeschoolers: Who Are They And How Do You Market to Them?
Maureen McCaffrey Williamson examines the homeschool market and shares several resources for contacting with the homeschool market, including mailing lists of homeschoolers, periodical available for advertising, and more.
Parents Educating at Home (PEAH)
Parents Educating at Home (PEAH) has as its goal to network with businesses and organizations to raise the awareness of home schooling in the community. They work to manage and communicate discounts and savings that home schooling families can receive as well as continually work to obtain additional discounts both nationally and locally on behalf of the homeschooling community. In order to become a member, you must pay a fee.
PR Mama Perspective: Understanding the Homeschool Market
Get tips on how to understand the homeschool market, how to do market research on a home business budget, and whether or not you should buy advertising.
Homeschooling Alone: Why Corporate Reformers are Ignoring the Real Revolution in Education
Would-be reformers of the current educational system, including corporate altruists nor philanthropic foundations, have shown much interest so far in homeschooling's increasing popularity. Instead, they've focused on the promotion of charter schools and school vouchers. In this article, Greg Beato details some of the efforts of big business to reform public schooling, taking a look at corporate sponsorships, grants, and scholarship programs. It examines the dichotomy between those who criticize the system as an Industrial Age artifact and simultaneously push for more standardization and regimentation. Homeschoolers have provided an alternative that offers positive results in academics and other accomplishments. The article continues by looking at the future of the relationship between business and homeschoolers, from increasing scholarship opportunities to partnerships between homeschooling groups and corporations.
Homeschool Speakers & Vendors Association
The Homeschool Speakers and Vendors Association (HSVA) was originated and founded by Steve Clark, a homeschooling dad from Louisville, KY. From 1998 to the present, Clark also spent over 2000 hours working in homeschool booths and speaking at homeschool conventions all across the US and Canada. After meeting hundreds of other speakers and vendors at these conventions, Clark saw that there was a great need for an association that would provide support and assistance, mainly in the areas of compiling convention information and developing marketing resources. After brainstorming the idea with other vendors and speakers, Clark and his wife, Katrina, launched HSVA in 2003.
Marketing to Homeschoolers with Podcasts
With podcasts you have a chance to reach a new component of the homeschool audience that you might not reach via newsletters, blog posts, or social media. This video details three advantages to marketing through podcasts.
Featured Resources
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Raising Topsy-Turvy Kids: Successfully Parenting Your Visual-Spatial Child
Understanding how children learn best allows you to meet their needs and help them succeed. A visual-spatial learner remembers things in pictures and learns better with visual clues and strategies. This book addresses those needs and helps you figure out how to encourage this type of learner in your homeschool environment.
A Little Way of Homeschooling
This book is a compilation of the experiences of 13 different homeschoolers and how they incorporated an unschooling style of teaching in their homes. This book addresses the question of whether a Catholic can happily and successfully unschool. This home education approach is presented as a sensible way to access the mystery of learning, in which it operates not as an ideology in competition with the Catholic faith, but rather a flexible and individual homeschooling path.
Real Learning: Education in the Heart of the Home
This book is not about "school at home"--it is about something better. It is about Real Learning. Homeschooling pioneer Charlotte Mason wrote with great wisdom about providing young minds with a living books education. She urged teachers to present great ideas and stand back, allowing students to form relationships with the ideas. Elizabeth Foss carries Miss Mason's philosophy from the idealto the real. How does the busy home-educating mom balance the various needs of a houseful of children? How...
MCP PLAID Phonics
MCP PLAID Phonics from Modern Curriculum Press incorporates best practices for teaching essential phonemic awareness and phonics skills with lots of flexibility. Find information on these products here.
Guerrilla Learning: How to Give Your Kids a Real Education With or Without School
If you’ve ever felt that your child wasn’t flourishing in school or simply needs something the experts aren’t supplying, you’re ready to become a "guerrilla educator." this books explains what’s wrong (and what’s useful) about our traditional schools and shows you how to take charge of your family’s education to raise thinking, creative young people despite the constraints of traditional schooling. Filled with fun and exciting exercises and projects to do with children of all ages, this rem...
